Why invest in private markets?
Stephen Tuttle

In today’s ever-changing financial landscape, investors are constantly seeking ways to optimize their portfolios and diversify their investments. While stocks and bonds have long been traditional investment choices, the rise of private markets is now offering an attractive alternative.

Investing in private markets can complement a traditional stock and bond portfolio in several ways. Here’s why:

1. Potential for higher returns

Private markets offer the potential for higher returns compared to traditional investments. This is mainly due to the illiquidity premium associated with private assets, as they are not readily traded on public exchanges. By investing in private equity or venture capital, investors can gain access to companies in their early stages, often with high growth potential. Additionally, private credit, real estate, and infrastructure investments can provide steady cash flows and potential for appreciation over the long term. These factors contribute to the potential for enhanced returns in a well-diversified private markets portfolio.

2. Diversification

One of the main reasons to consider investing in private markets is the potential for diversification. Traditional portfolios typically consist of stocks and bonds, which are highly dependent on public market conditions. In contrast, private markets provide exposure to a wide range of asset classes such as private equity, venture capital, private credit, direct lending, real estate, and infrastructure. By adding these alternative investments, investors can reduce the correlation between different asset classes, thereby spreading the risk across different market cycles.

3. Long-term investment horizon

Private market investments typically have a longer investment horizon compared to traditional investments. Stocks and bonds are subject to short-term market volatility and are influenced by macroeconomic factors and investor sentiment. In contrast, private market investments can be held for several years, allowing investors to focus on long-term value creation rather than short-term fluctuations. This long-term investment horizon aligns well with the goals of many investors looking to build sustainable wealth over time.

4. Access to unique opportunities

Private markets offer access to unique investment opportunities that are not available in the public markets. For example, early-stage startups with high growth potential often seek funding through venture capital firms. By investing in these private companies, investors can participate in the growth of innovative and disruptive technologies. Similarly, real estate and infrastructure projects, such as renewable energy developments, can provide exposure to sectors with long-term growth potential. Investing in private markets allows investors to tap into these unique opportunities that enhance their portfolio’s overall potential.

Interested in private markets, but not sure how to start?

A Signet advisor can help you tap into private markets with investments that make sense for your unique circumstances and financial goals.


While private markets used to be available only to institutional investors and ultra-wealthy individuals, a range of new structures and vehicles has increased their accessibility. Yet, investing in private markets has not reached the same level of transparency or ease of trading as public investments.


The right path for you depends on your investment objectives, tolerance for risk, and liquidity needs. If you would like to learn more about private markets and the role they can play in your overall investment strategy, we invite you to contact our team.

In conclusion, investing in private markets can be a valuable complement to a traditional stock and bond portfolio. By diversifying across different asset classes, investors can seek to reduce risk and enhance potential returns. The unique opportunities, longer investment horizon, and potential for higher returns by private markets make them an attractive option for investors looking to optimize their investment strategy.

It is important to note that investing in private markets involves a higher level of risk and requires careful due diligence and an understanding of the specific investments.

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